Our society is obsessed with fictional stories and
priorities them above real ones.
The Make Them Visible Foundation (MTVF) raises resources for a collective of organisations across the country that combat homelessness and hunger.
We created a provocative campaign to raise awareness and generate funding for our homeless neighbours through storytelling. Our social media campaign, Unspoiled Lives, pits the stories of fictional TV characters to stories of real individuals experiencing homelessness.
Real stories are more important than fictional ones.
The campaign was launched with an emotionally disruptive film, thoughtfully enlightening viewers that the road to homelessness
is complex, often devastating, and yet, not void of hope.
After the launch film, we released episodes on Facebook
to draw our audience into the true stories of real individuals and to help change the story.