Housemates are hiding in their bedrooms,
workmates are ducking into the toilets, and friends are avoiding replying
to texts. Why? Because of the tiny debts that turn into a big deal when avoided. For this campaign, Paypal wanted to help Aussies avoid the awkward and simplify the payback process.
We are everywhere! In an exclusive partnership between PayPal
and Snapchat, we created a new lens. With ears, nose and paw of
a cute Koala, the lens meant you could request your money back
without the awkwardness.
We also created Instagram posts that encouraged people
to tag that friend that still owed them money for that night out
or split bill. Because sometimes it’s awkward having to ask
your mate to pay you back.